4 Helpful things you can do with Google Analytics

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  • Helpful Google Analytics Tips

As the proverb goes, the more you know, the less you understand. Well, that couldn’t be further from the truth with Google Analytics. In the world of business, Google Analytics is one of the most important pieces to companies’ success. It provides invaluable insights into your customer and user base. While the usage of standard metrics have been widely adopted, below are a few ways to use Analytics to your advantage that aren’t as utilized.

Demographics

Are you marketing your products to the wrong age group? Without the demographics reports, it would be difficult to tell. Google Analytics provides a way to segment data based on Age and Gender. Combine that with location tracking for some highly refined results that will give you insights into user behavior. For Demographics to work the way Google intends, you must be doing some sort of display advertising.

To use the age, gender, and additional categories, you will need to follow this path within Analytics:

Audience > Demographics > Overview

Custom Segments

Don’t like the segments that Analytics has provided? No problem. Create your own. There are a TON of options. Well, not a literal ton, but it is a like a data buffet for your inner geek. Make your dashboards pop with highly specialized data exclusive to your company.

adding-customs-segments

File Download Tracking

Curious how many people downloaded your form? There’s a way to find that information using event tracking. In the example below you would only need to drop in the PDF link into the open “#” spot to complete the setup of this particular event tracking. ‘Form’ is the event category, ‘Download’ is the action and  ’Request Info’ is the label’.

<a href=”#” onClick=”_gaq.push([‘_trackEvent’, ‘Form’, ‘Download’, ‘Request Info’]);”>Download Now!</a>

Pay special attention to the Event Category as this naming convention is required and it will show up in Analytics. In the example below, the event category is named “PDF”.

PDF-event-tracking

In addition to tracking file downloads, you can also track Flash and AJAX elements, page gadgets, load times for data, and one more very important metric which you’ll find below. Just make sure you have Universal Analytics installed.

Mobile Click-To-Call

Did you know that you can track phone calls through mobile click-to-call actions via event tracking? Here’s the HTML code you’ll need:

<a href=”tel:xxxxxxxxxx” onclick=”_gaq.push([‘_trackEvent’, ‘Mobile’, ‘Click to Call’])”>Click here to call us now at Your Phone Number Here.</a>

Similar to the, “mailto” prefix, the “tel” prefix notifies the browser that a phone call is being initiated via a click on your website. Now, you’ll be able to get a better idea if that marketing campaign is generating enough phone leads!

Takeaways

With competition in the digital realm increasing daily, it’s crucial to use any data to your advantage. To that end, Google Analytics is an invaluable tool that is the cornerstone to a company’s success. Robust and free, Google Analytics allows for seemingly endless customization and is a MUST use for any company. Start receiving the full benefits that Google Analytics provides by contacting us today!

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